Make It Driveable in Hollywood and win BIG!
Published: October 24, 2019
How can today’s technology evolve the music experience in the car from discovering new artists and music, to purchasing concert tickets and merchandise, to immersive lifestyle experiences that deliver just-in-time content, personalized offers, and can connect fans with all aspects of their favorite artists?
Grand Prize: $12,000 PLUS 20-hours of remote support for continued integration of the winning app.
It’s a Wrap: MakeItDriveable Challenge 2019 Lisbon
Published: October 2, 2019
The one-and-a-half day event saw a pre-selected group of companies pitch a cross-section of Ford groups including Commercial Vehicle Services, Ford Pass, Ford Credit Europe, Connected Vehicle Platform Team, Partnerships and the Ford Developer Program. It was the first time key stakeholder groups from across Ford were represented on-site. A key part of the challenge this year was that all challenge participants were pre-assigned Ford mentors which ensured that they had ample time to engage and gain feedback.