Nothing “virtual” about it—the MakeItDriveable Virtual Challenge was a real success

After a year that no one could have predicted, a spot of bright news.

We’ve just wrapped up another fabulously successful MakeItDriveable Challenge. Now in its 7th year, MakeItDriveable 2020 presented the same opportunity to engage directly with Ford for a chance at fast-tracking your idea to market.

And we’re happy to say the fact that we couldn’t get together in person didn’t do a thing to dampen the level of excitement and innovation we’ve all come to love.


A long road to MakeItDriveable


Beginning in May, we began extensive scouting across Europe. In partnership with more than 80 local partners in 15 tech ecosystems who helped with local promotion, networking, and recruitment, we identified over 2,000 potential startups who might be interested in competing.

Ultimately 185 companies applied, and 32 were accepted to attend.

Every accepted company was paired with a Ford mentor to help them refine their value proposition to Ford, and to test synergies for further collaboration.

In addition to their designated Ford mentor, each startup had the option to meet with additional Ford or industry mentors. (This year, our industry mentors included senior management from the automotive, banking, consulting, venture capital, and design industries.)

Participating startups also attended masterclasses—hands-on sessions taught by industry luminaries—and focus groups, groups of consumers or fleet managers that offered unique feedback and validation from the market for both the startups and Ford.

And when it was all over, two winners (and two runners-up) stood above them all.


Winning startups


And the participants that were accepted to attend didn’t disappoint. They brought their “A-game” to Ford executives, engineers, business teams, and invited guests and mentors.

And although things may have run a little differently, the results speak for themselves. 2 companies were selected as our winners. Each received €2,500.

UK- and Germany-based Livil showed tech that makes it possible to work safely and productively while driving by integrating a wide range of productivity tools and making them accessible via touch and voice.

And Spain’s HOMYHUB brought a unique app that turns your smartphone or connected car into a smart garage remote and creates a marketplace for new generation services.

Runners-up were Spain’s LetMePark, a mobility services company that improves the connected car and the driver experience, and MINDZEIT, the German developer of the first intelligent anti-stress system that can respond to the individual needs of users.


See you next year?


Yes, this year we hosted our event virtually—but we didn’t compromise on ANY of the usual agenda or experience.

And although we can’t predict whether MakeItDriveable 2021 will also be virtual or we’ll hold it in-person, one thing is for sure…

We can’t wait to see you there!


Fast facts about the MakeItDriveable 2020 virtual event


  • 32 companies representing 18 countries
  • 20 Ford mentors
  • 5 Masterclasses
  • 12 industry mentors and speakers
  • 28 Focus Group Meetings
  • 116 arranged 1-on-1 Meetings
  • 2 Winners and 2 Runners-Up