SYNC AppLink Challenge Dublin
Register Today for Your Shot at €75,000!
FordDev is inviting developers to take part in a 24-hour challenge to design apps for SYNC, Ford’s voice activated, in-car connectivity system. The SYNC AppLink Developer Challenge Dublin is organized with Web Summit and will give programmers a chance at €75,000 prize money and the opportunity to develop new apps with Ford.

Developer teams have until Oct. 31 to register online for AppLink Challenge Dublin.

SYNC AppLink Challenge Dublin, which starts at 09:00 WET, on Nov. 2 will give developers 24 hours to come up with new ideas or enable their existing iOS or Android apps to work with Ford’s advanced voice-activated connectivity system. Bill Ford will also meet with the developers participating in the challenge to discuss his vision for the future of mobility and how technology will make people’s lives better.

SYNC AppLink Challenge Dublin is the first SYNC developer challenge in Europe and follows successful SYNC developer events in Australia, Brazil, China, the US, and Tel Aviv, Israel. Developer teams will be able to work hands-on with SYNC via special technical development kits located on-site.

“Smartphones are central to our lives – at home, at work, and on the road. Working with innovators from outside of the automotive industry is a proven way of generating ideas that can enhance the driving experience,” said Scott Lyons, business and partner development, Connected Vehicle and Services, Ford of Europe. “SYNC AppLink Challenge is the ideal opportunity to tap into the talent that can generate truly innovative and disruptive ideas with the potential to be translated to reality.”

Since its launch in 2013, more than 13,000 developers have registered for the automotive industry’s first Developer Program, with more than 24,000 software development kits downloaded. Developers use the AppLink application programming interface to create their own SYNC apps.

Ford continues to play an active role in the tech and developer community to drive innovation. Previous developer challenges led to the development and deployment in the U.S. of apps such as ROXIMITY, which identifies discounts and notifications based on the vehicle’s location.

In Europe, Ford’s AppLink technology already enables drivers to voice-activate a range of  smartphone apps, including ADAC, Audioteka, AUPEO!, Cityseeker by Wcities, Cyclops, DetektorFM , DIE WELT, Eventseeker by Wcities, Glympse, Goal Live Scores, Radioplayer, Roald Dahl Audiobooks, Soundtracker, and Spotify.