Ford Developer Blog

FordDev Team heads to LA for the 2nd Annual SDL Developer Conference

Posted on Tuesday, August 21, 2018 by Ford Dev Team

All sights are set on LA this September as Ford presents the 2nd SDL Conference during Mobile World Congress Americas. Building on the success of last year’s inaugural event, this year’s conference is an even more ambitious 3-day event featuring a hackathon, conference and exhibit.

Developers will have the opportunity to interact with and learn from SDL members such as Ford, Toyota and Xevo. This is an ideal opportunity to join leading automakers, connected car suppliers, and fellow developers to learn how you can be part of the rapidly evolving connected car landscape.

The next great ideas for connected car content will come from the community of SDL developers. Connected cars are not part of the future, they’re already here!

Ahead of the event we caught up with Scott Burnell (Ford Global Lead/Business Development and Partner Management) to hear what he had to say about this year’s conference.

What is taking place in LA?

“This year, the SDLC (Smart Device Link Consortium) will hold their 2nd SDL Developer Conference, which includes a hackathon with a first prize worth $5,000, an exhibit and a full-day conference. The entire FordDev Team is really excited to be presenting this year’s conference, and from the looks of the early interest we should see attendance surpass that of last year! ”

What can attendees expect from the SDL hack, conference and exhibit?

“There’s really a huge amount going on for both OEMs and developers who are interested in working with SDL.”

“We will have sessions aimed at the current SDL developer environment and developer sentiment towards the automotive industry. We will also cover topics that impact everyone, such as data relationships and responsibilities for , including the recent GDPR launch and the State of California legislation.

We will also explore what it means to adopt SDL and the way in which we work within the Open Source space and discuss questions around intellectual property.”

What direction do you think the SDL project will take over the next few years?

“That’s a good question, and one we will be covering at the conference. One of our sessions will be on the growing need for automotive specific environments like SDL versus third-party solutions that may come from Silicon Valley or other areas, that look to encroach on an OEM’s capability to own their branding and monetization opportunities, as the industry moves from a hardware-producing industry to a mobility content and services industry.”

Will developers and OEMs be able to get their hands dirty at the conference?

“Yes, absolutely. We encourage anyone and everyone who has an interest in the connected car space to come and have a play with the technology. We will be showcasing SDL integrations from some of our members along with a number of SDL enabled applications and content throughout the Mobile Congress Americas exhibition space from September 12-14. Attendees can get to see apps such as WebEx, AccuWeather or Waze running on multiple OEM head-units, showing the ease of integration of SDL and how it is applied across different vehicle screens.”

Any final words?

“Yes, if you are thinking of coming along please visit to register, spaces are limited and are filling up fast. We look forward to seeing you there.”

The second annual SDL Developer Conference, Hackathon, and Exhibition will take place during MWC Americas

Los Angeles, California, September 11-14, 2018.

Conference Information


Date/Time: 10am Tuesday, Sept 11 to 8am Wednesday, Sept 12

Location: ACE Hotel Downtown LA , 929 South Broadway, Los Angeles, CA 90015 (map)


Date/Time: During MWC Americas, Wednesday, Sept 12, 9am-5pm
Location: LA Convention Center, Level 2, Theater C, 1201 S Figueroa St.
Los Angeles, CA 90015 (map)


Date/Time: MWC Americas, September 12-14, 2018

Location: LA Convention Center, Booth S.2736, South Hall, 1201 S Figueroa St.
Los Angeles, CA 90015 (map)

Please visit to register.

About the SDL Developer Conference

The 2018 SDL Developer Conference, Hackathon, & Exhibit is produced by The SmartDeviceLink Consortium (SDLC), a collaborative effort supporting the adoption of the SDL open source platform which allows automakers control of branding and monetization of connected vehicle experience. SDL provides app developers with a unique opportunity to integrate content in millions of vehicles and connect with consumers in new and exciting ways.