Ford Developer Blog

Plan to make it to MakeItDriveable Lisbon 2019!

Posted on Monday, August 19, 2019 by Ford Dev Team

What a July!

In just three weeks on the MakeItDriveable City Tour 2019, we visited Porto, Lisbon, Barcelona, Madrid, Zurich, Paris and Amsterdam. We’re starting to feel like the Rolling Stones!

And although we didn’t actually perform for millions, it certainly felt like it. All told, we met more than 100 startups at City Tour events and reviewed 35 pitches to the Ford team. It was a spectacular success by any definition.

But we’ve never been “rest on our laurels” types, so even though the City Tour has just concluded, we’re already looking ahead to the main event…

The MakeItDriveable Challenge in Lisbon, 25–26 September 2019.

And if you’ve been thinking about “getting in the car” with an idea for the Connected Car or an iOS/Android application, you really should consider applying to secure a spot.

Now in its fifth year, MakeItDriveable is an opportunity to engage directly with Ford and potentially fast track your idea to market.

If your submission is accepted, you’ll have a chance to meet Ford executives, engineers and business teams, as well as other invited guests.

We’re looking this year specifically for ideas that are “Beamed In”—delivered directly to vehicles via the embedded modem—or “Brought In” to the vehicle via a customer’s smartphone and SmartDeviceLink (SDL).

Who should apply? Great question.

If you’re interested in enhancing driver’s lives through remote services, the Beamed In challenge is for you. More and more new Ford vehicles are now connected via embedded modem and (with customers’ consent) will have the capability to deliver a range of cutting-edge services. If you have an idea that could enhance vehicle intelligence capabilities and services, we want to hear them.

On the other hand, if you have an iOS/Android-based app and would like to deliver in-vehicle experiences directly to the driver via SYNC®3, consider applying for the Brought In challenge powered by SDL.

Either way, we want to make sure you get value by participating—which is why we’re pulling out all the stops to make the Challenge the easiest way for you to fast-track your opportunity to work with Ford.

Plus, Challenge winners will receive an all-expenses-paid trip to attend Ford Demo Days in either Dearborn (US), Palo Alto (US) or London (UK), and an all-expenses-paid trip to attend Mobile World Congress 2020 in Barcelona.

MakeItDriveable is an invitation-only event. If your submission is accepted, you’ll have access to a multitude of resources, including pre-challenge workshops on Slack, dedicated mentors, presentations to on-site focus groups, and more. This year, we’re also adding several workshop sessions that will occur throughout the day.

Interested? Learn more on the MakeItDriveable website. Or, for more information about AppLink & SDL, visit and