Ford Developer Blog

It’s a wrap on the MakeItDriveable Challenge 2019 Lisbon

Posted on Wednesday, October 2, 2019 by Ford Dev Team

We just wrapped up another successful MakeItDriveable Challenge.


The one-and-a-half day event saw a pre-selected group of companies pitch a cross-section of Ford groups including Commercial Vehicle Services, Ford Pass, Ford Credit Europe, Connected Vehicle Platform Team, Partnerships and the Ford Developer Program. It was the first time key stakeholder groups from across Ford were represented on-site. A key part of the challenge this year was that all challenge participants were pre-assigned Ford mentors which ensured that they had ample time to engage and gain feedback.

In addition to Ford, representatives from VCs, Global Media Companies, and Telcos also attended—and provided 1:1 mentoring sessions with the start-ups, to boot.

Now if you remember, we had previously announced we were looking to meet with development teams who had ideas for an iOS or Android application, or for the Connected Car in general.

We were going to listen to pitches and choose 3 winners of an all-expenses-paid trip to attend Ford Demo Days in Dearborn, Palo Alto, or London—and an all-expenses-paid trip to attend Mobile World Congress 2020 in Barcelona.

Well… either we got carried away with ourselves, or the talent pool was just too deep—because instead of three winners, we chose four—and we’re proud to announce this year’s winners of the MakeItDriveable Challenge are:


  • Country of origin: Israel
  • Category: Driver Health
  • Description: Personally equalized audio tailored to the driver after a short hearing test

Space Time Layers

  • Country of origin: Netherlands
  • Category: Navigation/Travel
  • Description: New layers for the in-car map, created by organizations, municipalities, and so on to show roadwork, etc.


  • Country of origin: UK
  • Category: Navigation/Travel
  • Description: Trip-planning, booking and recommendations


  • Country of Origin: Portugal
  • Category: Driver Health
  • Description: Driver health monitor built into car (e.g. heart monitor in steering wheel cover)

Congratulations to the winning teams!

Winners were chosen based on feedback from their Ford mentor, on-site focus group feedback from real customers and a 4-minute pitch at the end of the second day. Ultimately, winners were chosen for their uniqueness and their potential to work with Ford.

All in all, we were quite pleased with the results, and happy that our 5th year at MID was such a success. We host MakeItDriveable Challenges because they help us get closer to today’s hottest start-ups and ensure we continue to bring innovative in-car ideas to our customers.

Congratulations to the winners and to everyone else involved. And we’re looking forward to seeing you in Stockholm next year.

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