In 2008 Apple flung open the gates of the walled gardens in the mobile content world and changed the landscape forever. Developers responded by flooding through these gates, tearing down the content silos and toppling those walls that had kept them out for so long. The way that this simple, but brilliant act changed the entire world is astounding.
The mobile device is the common denominator that has promoted this global identity change. It is what truly makes an application mobile. My background in the mobile industry spans retail distribution from the days of bag phones (they are a real thing, look them up) to smartphones, as well as the mobile content world from the days of Snake, Sudoku and ringtones, to the likes of MLB, Pandora, and Glympse today.
I have witnessed the transformation from the emergency phone that cost $1.99 per minute to place a call (and ended up in the glove box, often with a dead battery) to the handheld computer that contains ‘my whole life’ for billions of people today. Smartphone users report that their device is never more than 3 feet away at any point during their normal day. For many people around the world, part of that day is spent in a vehicle…commuting, traveling, running errands.
It is for this reason I am personally very excited to welcome you to the Ford Developer Program. The road has been leading to this moment since the launch of SYNC in 2007 and then the addition of AppLink in 2010. I look forward to building the Ford Dev community with you and eagerly anticipate the innovation each of you will bring to areas such as safety, navigation and entertainment.
We have unlocked the doors and dropped the top. So come on…get in the car!
Partner Relations Lead