The historic Capitol Records building in sunny Hollywood, California, hosted the final event in the 2019 Make It Driveable series
FordDev and the SDLC partnered with a number of progressive companies, all providing APIs for the competitors in the 2nd annual Capitol 360 Music Fest and Tech Expo, held November 16-17, 2019.
Connected Travel, a leader in the burgeoning in-vehicle and voice commerce industry, provided resources and tools that enabled additional APIs from Ticketmaster, Shopify, and our friends at iHeartRadio.
Arrive (formerly ParkWhiz) contributed last-mile and parking capabilities, with Dan Cummings, VP of Platform Solutions and Strategy also participating on a couple of panels over the two-day event.
Hackers accessed the APIs and worked their magic in the overnight competition. FordDev and SDL Project Maintainer Livio provided around the clock support, with over a dozen teams ultimately competing in the Music That Moves You Challenge.
In addition to the hackathon challenge, FordDev and the SDLC also showed off the SDL capabilities for all event attendees in a cherry red Mustang convertible—perfect for the 80+ degree days we enjoyed all weekend. We also brought a decked-out Navigator for our music friends who wanted to listen in style (and possibly while receiving a massage).
SDL was also front and center on panels that covered a number of topics and included extremely inciteful messages from the music, tech, and automotive industries. Thank you to all of our panelists who contributed to making these such informative discussions.
We were very happy to see so many of the competitors interested in the future of music in—and connected to—the vehicle!
Congratulations to the top 3 submissions. We look forward to seeing them complete their development projects and join others as SDL apps in our vehicles.
Congrats as well to all of our competitors… What an incredible event!
Grand Prize Winner - Stardust
$12,000 Cash + 20 Hours of Remote SDL Support
Radio today can sometimes feel like it’s just the same songs over and over, with irrelevant chatter from on-air personalities.
But with Stardust, you can say goodbye to radio hosts that won't stop talking about themselves, and start listening to perfectly curated music… All while booking concert tickets, finding new artists, and learning about music history.
The best part? Stardust is activated through your voice.
What it does
Stardust has multiple layers. At its most basic, it’s a music service, similar to Spotify or Pandora, that uses machine learning to play new songs you might be interested in.
With Ford's Audio Passthrough technology, IBM Watson listens to your reaction after the song and uses sentiment analysis in the music curation algorithm to generate new content from the UMG song database. (To establish a baseline, you simply input your current mood and favorite genre at the beginning of your trip.)
Additionally, Stardust’s algorithm tracks your current location and plays songs from artists native to cities near you.
The app also incorporates several other APIs to make the discovery and convenience components as smooth as possible. You can book tickets for concerts (Ticketmaster API,) and even parking (Arrive API)—just by speaking to your car!
Stardust can also determine where you’re driving (SDL) and search for events there that you might be interested in attending.
Second Place - Carseat Singer
$2,000 Cash + Tickets to Show of Choice at iHeartRadio Theater in L.A.
Carseat Singer was inspired by the idea that everyone likes to sing—especially when they’re alone in the car and there’s no-one there to judge.
What it does
With Carseat Singer, you get to sing in your car. If you're doing well, the artists vocal volume is 'ducked' out, if you're not hitting the notes like you’d hoped, the artists vocals are brought back into the mix to give you new confidence.
And with hands-free control, you can start the track over, switch tracks, or even collect your “score” to find out how well you sang.
Third Place - Equal IQ
$1,000 Cash + Tech Package Including iPod Air 2 and Amazon Echo Dot for Each Team Member
Equal IQ aims to enhance the listener's experience while driving. As musicians and car enthusiasts, the app developers felt strongly that the car is one of the truest ways to experience music—so they wanted to help drivers experience music the way it was made in the studio.
What it does
Equal IQ enhances audio to adjust to the ever-changing conditions that go hand-in-hand with driving.
FROM AM RADIO TO FULLY IMMERSIVE EXPERIENCE;
MUSIC’S JOURNEY IN THE CAR
MODERATOR: BRYAN BINIAK | CEO, CONNECTED TRAVEL
BARAK MOFFITT | EVP, CONTENT STRATEGY AND OPERATIONS, UMG
DAN CUMMINGS | VP PLATFORM SOLUTIONS AND STRATEGY, ARRIVE
SCOTT BURNELL | GLOBAL HEAD, FORD DEVELOPER PROGRAM
CONNECT WITH IN-VEHICLE LISTENERS...TODAY USING IMMERSIVE APIS!
SUJATA RAO | DIRECTOR DIGITAL TECH STRATEGY, UMG
DAN CUMMINGS | VP PLATFORM SOLUTIONS AND STRATEGY, ARRIV
JOHN MOON | COO, CONNECTED TRAVEL
MODERATOR: SCOTT BURNELL | GLOBAL HEAD, FORD DEVELOPER PROGRAM