Ford Developer Blog

Interview with Sam Matheny, CTO, National Association of Broadcasters

Posted on Friday, July 07, 2017 by Ford Partner Relations

Developers have always felt the tension of innovation: torn between the possibilities of cutting-edge tech, and the benefits of developing for a mature platform.

But National Association of Broadcasters CTO Sam Matheny says revolutionary new hardware and exploding mobile data networks offer broadcasters and developers the chance to start a "virtuous cycle"—a win-win scenario that makes trusted, high-quality broadcast content a key driver for mobile app and hardware sales.

As Ford's Scott Burnell told NAB members at their annual Radio Show Luncheon, those innovations and opportunities are coming together in what could be the "new living room": the connected car.

After decades of AM/FM radio and NTSC TV, over the last 10 years consumers have experienced an explosion of broadcast technology. From satellite radio and HD flatscreens, to HD Radio and 4K UHD smart TVs, the quality and features offered to users has grown astronomically. Over the same period, smartphones have opened new worlds of social and streaming apps, revolutionizing the way people get their information and entertainment. As mobile apps and IoT technology converge inside the connected car, the rate of change is thrillingly fast—and getting faster.

Yet according to Nielsen figures provided by NAB, 265 million Americans over age five regularly listen to AM/FM radio. That's 93 percent of the U.S. population!

When it comes to choosing between the massive legacy audience and exciting new tech, though, "It's not an either/or decision; it's a both/and," Matheny told the Ford Developer Blog. "We think that this rate of change really presents lots of opportunities for broadcasters to open up their relationships with their audiences and their communities."

Hundreds of millions of people regularly listen to over-the-air radio, including 93 percent of millennials at an average rate of 11 hours a week. It's still the No. 1 way people discover new music. The audience is there, the hardware is there, and AppLink gives broadcasters and developers a platform linking the two.

"The opportunity is tremendous, but it's not one in isolation," Matheny said. "Yes, of course, we would love to have radio apps, be that iHeart, or NextRadio or individual station-branded apps in the automobile. But to me, that would just be the beginning. Where I begin to really get excited, and what our members are getting excited about, is when they begin to wrap their heads around something like AppLink."

Radio broadcasters have always sought to maximize audience interactivity—from fielding listener requests and sponsorship giveaways, to call-in talk shows driven by user-generated content. With SYNC3, AppLink and the Ford Developer the opportunities for broadcasters and developers to create customized, compelling user experiences are unprecedented.

Matheny outlined the problem broadcasters are facing as they try to maximize these opportunities—the same problems facing developers on the cutting edge of the mobile space: Can they afford to iterate solutions across many different proprietary ecosystems? Where do they invest development resources? Where do they place their bets?

"We're really excited by the idea of SmartDeviceLink," Matheny said, referring to the open-source platform on which AppLink is built. "Now, as the developer community works with radio as part of their solution stack, you can develop something that can potentially play across several different car lines. That's a big checkmark, because that gets scale and it enables people to feel like, 'this has enough legs that I can invest here."

But AppLink and SDL offer broadcasters far more than just an open-source platform that ports radio apps across many different makers and models.

"Radio doesn't have to just be radio," Matheny said. "How do you take that experience, and know you have connectivity into the car and think, 'What else can I do with that? How can I create a better, more rich experience?'

"Maybe it's one that's personalized," Matheny continued. "Is it raining? Are the headlights on? Is the fuel almost empty? You may have access to other data, like if the person is a Starbucks drinker and whether there's one around the corner. There are all sorts of different opportunities that combine themselves."

Software that marries high-quality broadcast content, an enormous user base, unprecedented audience engagement and cutting-edge streaming technologies will drive Americans' information and entertainment consumption habits for years to come.

To be a part of it all, sign up for the Ford Developer Program and start learning how SYNC3 and AppLink are already shaping the future (and present) of digital media!

 

Interview with Sam Matheny, CTO, National Association of Broadcasters

Posted on Friday, July 07, 2017 by Ford Partner Relations

Developers have always felt the tension of innovation: torn between the possibilities of cutting-edge tech, and the benefits of developing for a mature platform.

But National Association of Broadcasters CTO Sam Matheny says revolutionary new hardware and exploding mobile data networks offer broadcasters and developers the chance to start a "virtuous cycle"—a win-win scenario that makes trusted, high-quality broadcast content a key driver for mobile app and hardware sales.

As Ford's Scott Burnell told NAB members at their annual Radio Show Luncheon, those innovations and opportunities are coming together in what could be the "new living room": the connected car.

After decades of AM/FM radio and NTSC TV, over the last 10 years consumers have experienced an explosion of broadcast technology. From satellite radio and HD flatscreens, to HD Radio and 4K UHD smart TVs, the quality and features offered to users has grown astronomically. Over the same period, smartphones have opened new worlds of social and streaming apps, revolutionizing the way people get their information and entertainment. As mobile apps and IoT technology converge inside the connected car, the rate of change is thrillingly fast—and getting faster.

Yet according to Nielsen figures provided by NAB, 265 million Americans over age five regularly listen to AM/FM radio. That's 93 percent of the U.S. population!

When it comes to choosing between the massive legacy audience and exciting new tech, though, "It's not an either/or decision; it's a both/and," Matheny told the Ford Developer Blog. "We think that this rate of change really presents lots of opportunities for broadcasters to open up their relationships with their audiences and their communities."

Hundreds of millions of people regularly listen to over-the-air radio, including 93 percent of millennials at an average rate of 11 hours a week. It's still the No. 1 way people discover new music. The audience is there, the hardware is there, and AppLink gives broadcasters and developers a platform linking the two.

"The opportunity is tremendous, but it's not one in isolation," Matheny said. "Yes, of course, we would love to have radio apps, be that iHeart, or NextRadio or individual station-branded apps in the automobile. But to me, that would just be the beginning. Where I begin to really get excited, and what our members are getting excited about, is when they begin to wrap their heads around something like AppLink."

Radio broadcasters have always sought to maximize audience interactivity—from fielding listener requests and sponsorship giveaways, to call-in talk shows driven by user-generated content. With SYNC3, AppLink and the Ford Developer the opportunities for broadcasters and developers to create customized, compelling user experiences are unprecedented.

Matheny outlined the problem broadcasters are facing as they try to maximize these opportunities—the same problems facing developers on the cutting edge of the mobile space: Can they afford to iterate solutions across many different proprietary ecosystems? Where do they invest development resources? Where do they place their bets?

"We're really excited by the idea of SmartDeviceLink," Matheny said, referring to the open-source platform on which AppLink is built. "Now, as the developer community works with radio as part of their solution stack, you can develop something that can potentially play across several different car lines. That's a big checkmark, because that gets scale and it enables people to feel like, 'this has enough legs that I can invest here."

But AppLink and SDL offer broadcasters far more than just an open-source platform that ports radio apps across many different makers and models.

"Radio doesn't have to just be radio," Matheny said. "How do you take that experience, and know you have connectivity into the car and think, 'What else can I do with that? How can I create a better, more rich experience?'

"Maybe it's one that's personalized," Matheny continued. "Is it raining? Are the headlights on? Is the fuel almost empty? You may have access to other data, like if the person is a Starbucks drinker and whether there's one around the corner. There are all sorts of different opportunities that combine themselves."

Software that marries high-quality broadcast content, an enormous user base, unprecedented audience engagement and cutting-edge streaming technologies will drive Americans' information and entertainment consumption habits for years to come.

To be a part of it all, sign up for the Ford Developer Program and start learning how SYNC3 and AppLink are already shaping the future (and present) of digital media!

 

Hundreds of developers attend Ford Europe's Country Tour

Posted on Monday, October 16, 2017 by Ford Partner Relations

After spending September hosting startups and listening to pitches in 10 different cities across eight different countries, Andreas Brockers, Ford Business Strategy Analyst – Connected Vehicles, can't wait to see more.

Brockers estimates he and the Ford Europe team talked to over 300 developers, engineers and entrepreneurs during the Country Tour. At each event, FordDev demonstrated the power of SYNC AppLink and the opportunities the platform creates. The Ford Europe team also provided access to valuable developer resources, such as the AppLink TDK. At each event, developers pitched their solutions not only to the Ford team, but also to the crowd, getting invaluable feedback.

"It was very interesting to meet all those different people," Brockers told the Ford Developer Blog. "We saw a lot of different ideas and technologies." The sessions included networking, where attendees got to interface directly with Ford personnel. Those developers whose ideas and concepts didn't directly relate to AppLink were connected with appropriate Ford resources—often right there at the event.

Many Country Tour attendees are now applying for the annual #MakeitDriveable Startup Challenge, being held this year in Paris, France on October 25th and 26th.

The FordDev website has all the resources AppLink developers need, and the #MakeitDriveable Startup Challenge site has all the event details:

Developer opportunities in the connected car: Scott Burnell speaks at IoTW 17

Posted on Friday, June 02, 2017 by Ford Partner Relations

Internet of Things World 2017 was the fourth-annual world forum for the cutting edge of IoT technology—developers, companies, solutions, products and thought leaders building connectivity and big data into everything we do.

Consumers staying connected and engaged with their life while on the road is a huge opportunity for everyone involved in mobile tech. It's no surprise, then, that IoTW 17 had a conference track built around products and strategies for connected and autonomous cars.

Ford Global Lead for Business Development and Partner Management Scott Burnell gave a talk, "Evolving In-Vehicle Content and Developer Opportunities," that made the Internet of Things Institute's list of the top 10 trends coming out of the conference.

Burnell also talked with IoTI about why it's vital that Ford cross-pollinate its innovative in-house engineering with talented developers across the tech industry (and the world!). Burnell explains at the 0:25 mark of this IoTI video recapping Day 2 of the conference:

NEW SYNC 3 Emulator Version 1.1

Posted on Thursday, June 08, 2017 by Ford Partner Relations

Dear developer community,

We are happy to announce the SYNC3 Emulator version 1.1. We received a lot of feedback from you and used that to improve the Emulator in all areas, including the highly anticipated ability to use Video Streaming. This will allow you to try out your navigation apps and stream the moving map directly to the SYNC3 Emulator.

Further improvements include adding RPCs that interact with SYNC directly, such as initiating a phone call on SYNC or sending a destination to the embedded navigation.

The complete changelog is below, in the meantime, if you have any questions or suggestions please reach out to us via the #ford channel in the SmartDeviceLink slack (slack.smartdevicelink.com), our dev forums right here on developer.ford.com or via email to forddev@ford.com.

Added RPCs:

  • PerformAudioPassThru
  • EndAudioPassThru
  • DialNumber
  • UpdateTurnList
  • SendLocation
  • AlertManeuver
  • ShowConstantTBT

 

Vehicle Data Changes:

  • Added the ability to run 6 prerecorded route simulations.

 

Misc. Changes:

  • SDL Core version updated to 4.2
  • Updated to run on Ubuntu 16.04


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